D2C E‑commerce Growth

Background

The brand had strong organic traction but inconsistent paid performance. Tracking was fragmented, creatives were not tested methodically, and audiences overlapped across campaigns.

Goals

• Stabilize CAC while scaling spend profitably
• Build a creative testing engine to find angles and hooks
• Fix measurement and attribution for clear decisioning

What we did

1. Measurement: Implemented GA4 + server-side events, unified UTMs, and a clean naming convention.
2. Creative testing: Weekly sprints testing hooks (UGC vs. studio), offers, and formats (Reels, carousels).
3. Account structure: Simplified Meta with broad + stacked interests, SKAGs on Google for high-intent terms.
4. Landing pages: Built fast PDP variants with social proof and urgency modules; ran A/B tests.
5. LTV lift: Added email flows (abandonment, post-purchase, win-back) to improve payback period.

Results

• Identified 3 winning angles that drove +62% higher CTR and 28% lower CPA
• Blended ROAS increased to 3.4× while scaling spend by 2.2×
• Organic revenue also grew via content repurposing and email automations

Screenshots

Takeaways

Creative velocity and measurement discipline created the foundation to scale. The same testing cadence and analytics framework now power new product launches efficiently.